The Daylight Spectrum

Unlike most bike brands, the beauty of Daylight Cycles is the ability to offer its new ARCc1 frame in a multitude of color combinations that millennials (and the young at heart) will embrace. It puts the Daylight customer in the driver’s seat to choose out of a full spectrum of colors. As part of our BrandStorm process, we named Daylight’s color program and sub names within a short period of time. 

The Daylight Spectrum - 4 Arc c1 series - ArcWhite, ArcBrite, ArcStorm and ArcShine - comprising some 40 ceramic and polished color ways to choose from. Here, the ArcStorm w/ Daylight Blue and the ArcWhite w/ Storm Grey. Available for order this fall! More photos to come! #thedaylightspectrum #arcc1 #ArcWhite #ArcBrite #ArcStorm #ArcShine #seeingdaylight #needthree #brandingbmx

Since Daylight is moving fast to market, we are posting this high-tech frame as fast as we can. This ArcStorm color frame came straight out of the oven…that’s right! Daylight’s ceramic coating technology requires spraying and baking. Bake after each color is applied. Unlike other bike brands, there is no room for mistake when applying graphics to each frame. it needs to be perfect and precise the first time every time. 

Since Daylight is moving fast to market, we are posting this high-tech frame as fast as we can. This ArcStorm color frame came straight out of the oven…that’s right! Daylight’s ceramic coating technology requires spraying and baking. Bake after each color is applied. Unlike other bike brands, there is no room for mistake when applying graphics to each frame. it needs to be perfect and precise the first time every time.