Unlike most bike brands, the beauty of Daylight Cycles is the ability to offer its new ARCc1 frame in a multitude of color combinations that millennials (and the young at heart) will embrace. It puts the Daylight customer in the driver’s seat to choose out of a full spectrum of colors. As part of our BrandStorm process, we named Daylight’s color program and sub names within a short period of time.
The Daylight Spectrum - 4 Arc c1 series - ArcWhite, ArcBrite, ArcStorm and ArcShine - comprising some 40 ceramic and polished color ways to choose from. Here, the ArcStorm w/ Daylight Blue and the ArcWhite w/ Storm Grey. Available for order this fall! More photos to come! #thedaylightspectrum #arcc1 #ArcWhite #ArcBrite #ArcStorm #ArcShine #seeingdaylight #needthree #brandingbmx