Clif Bar & Company

packaging study

Once in a while projects are purely experimental to create inspiration for the future. Clif Bar, maker of organic foods and drinks, had gone through a rapid growth period and had lost some control of its overall brand look and feel across the board. Other competitors were gaining ground. Clif Bar needed to take a step back and re-evaluate. The challenge for NeedThree was to jumpstart and rejuvenate the packing line starting with the Energy Gel package design. Using the current structure, several studies were done. Below are just a few samples.

 ORIGINAL

ORIGINAL

clifbar1.jpg
clif package8.jpg