Daylight Cycle Co.

After three years of directing the rebrand and resurgence of Staats Bicycles and Ciari Parts, Richard Huvard and Eugene Bustillos, and their NeedThree (N3) Design have launched the manufacture of a new American-made BMX race frame and line of complete bikes, Daylight Cycle Co.

A division of their growing SoCal retail store and coming BMX online outlet, Gold Coast Bicycles, Daylight also brings together two of the most formidable U.S. racers in the last ten years to steer product development on and off the race track–BMX Olympic Silver Medalist, Mike Day, who joins Daylight as Director of Product Development and Sales–and one of this year’s top U.S. Olympic riders, Elite/AA Pro Corben Sharrah.


the need

Brand Strategy + brand positioning + Brand Naming + Brand Identity + Taglines + Copywriting + Print and Online Advertising + Social Media Marketing + Trademark + product naming + Package Design + Trade Show Design + Website Development