:: APPROACH & STORY
There are three parts to every great story. The set up, overcoming obstacles, and the climax/resolution. Likewise, we see AeroVironment’s story in three distinct parts.
Its beginnings and early inspiration—that is, how Paul MacCready’s initial quest for human powered flight created a company culture of constant innovation that is at the core of the company and the embodiment of “MacCready Works” today.
Its obstacles and successes—that is, the challenges the company faced and the success it’s found in its quest to turn new ideas into innovative products and solutions for its customers.
Its climax/resolution—that is, this moment in time—50 years since MacCready was first inspired to build his aircraft—when the full promise of the company is being realized. As AeroVironment looks to the future, it does so as one of the leading innovative technology companies of the 21st century.
In short, our strategic marketing concept must have the latitude to capture and tell this story in all its parts—
THE BIG INNOVATIONS AV ACCOMPLISHED IN ITS PAST
THE BIGGER INNOVATIONS AV PROVIDES ITS CUSTOMERS TODAY
THE EVEN BIGGER INNOVATIONS THAT WILL INSTILL WONDER AND MAKE A POSITIVE DIFFERENCE IN OUR FUTURE.